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Misconceptions about Google Website Optimizer

March 12, 2008 | Internet Marketing

The Google Website Optimizer is a relatively new tool. You can use it to test different versions of your webpages, to see which one will generate more conversions. The tool is becoming quite popular, especially because it is free. However, there are still a lot of misconceptions when it comes to using the Website Optimizer.

Google chose to make the Website Optimizer part of the AdWords interface. Therefore, many people think you need to set up an AdWords campaign to use the Website Optimizer. However, it only means that you have to create an AdWords account. You do not actually have to run a campaign.

You don’t need an AdWords campaign. But you DO need a Google Analytics account to use the Website Optimizer. This is the only way the Website Optimizer can measure the results of your test.
It is not necessary to implement the Analytics code on all your web pages though – adding it to your conversion page and the pages you want to test will suffice.

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