Mobile in travel ‘happening fast’ says Google
April 18, 2011 |
Latest data from Google has indicated that the rise of mobile for travel web browsing is happening now and is happening fast. Revealing figures at the latest Travolution Editorial Advisory Board meeting this week Robin Frewer, the search engines director for travel, said it was seeing “huge growth” from mobile.
He said in 2010 mobile travel queries accounted for around 6% of all queries whereas for the year to date in 2011 mobile travel queries represented 20% of the total.
Frewer said an element of navigational search – people inputting a specific company name to simply find the web address – would be included in that figure but the trend was clearly there.
Last year saw growth of 169% as the use of smartphones grew in the UK where users are the most advanced in Europe with volumes around double of any other market on the continent.
Get the full story at Travolution
Latest Industry News
Storytelling that drives direct hotel bookings
25 May, 2012 | Hotel Marketing
Yahoo! TimeTraveler: a travel app based on Flickr images
25 May, 2012 | Online Travel
TripAdvisor’s City Guide launches 30 new destinations
25 May, 2012 | Online Travel
Optimizing your hotel’s distribution strategy by channel
25 May, 2012 | Hotel Marketing
Focus in lodging recovery has turned to pricing
25 May, 2012 | Hotel Marketing
How to use discounts in online marketing
25 May, 2012 | Online Marketing
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
Mobile travel searches most often related to transportation
24 May, 2012 | Hotel Marketing
Google updates travel research library
24 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
Mobile marketing small but growing
24 May, 2012 | Online Marketing
Advanced social media - amateurs and agencies need not apply
24 May, 2012 | Online Marketing
The change in hotel search
23 May, 2012 | Hotel Marketing
Can Hertz shake up car sharing?
23 May, 2012 | Online Travel
Travel forecasts predict summer gains, fall uncertainty
23 May, 2012 | Hotel Marketing
Most Popular Articles
The change in hotel search
23 May, 2012 | Hotel Marketing
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Email marketing: 7 mistakes not to make
22 May, 2012 | Online Marketing
TripAdvisor grows while countering problems
21 May, 2012 | Hotel Marketing
More on TripAdvisor’s challenge with genuine reviews
22 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
According to Orbitz, 77 percent of Americans have summer travel plans
22 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
