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Mobile Internet not taking off, yet

February 25, 2008 | Internet Marketing

Most mobile phones currently used in the UK are capable of accessing the Internet to some degree. Yet researchers from the Office of Communications (Ofcom) found that just 16% of mobile users polled had accessed the Internet via mobile phone in the third quarter of 2007, while 10% had used their mobile phones to send or receive e-mail.

The Office for National Statistics agrees that fewer than one in five UK adults used a mobile phone to go online in 2007. According to this source, only 15% of UK adults went online using a GPRS-enabled mobile that year, and just 3% used a 3G (third-generation) mobile phone to access the Internet.

In the UK, France, Germany and Italy, as well as the US and Canada, text messaging remains by far the most popular non-voice mobile service, and makes the largest single contribution to the data revenues of mobile operators.

It’s widely believed that the mobile Internet won’t really take off in the UK until more handsets incorporate 3G technology.

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