TripAdvisor did some competitive research to learn what makes Special Offers as compelling as possible. The result: Special Offers that highlight value drive direct bookings. Here are six popular strategies, including examples, for using Special Offers to attract travelers.
1. Create packages that deliver value
Combining discounts, perks and free amenities into package-style Special Offers is very popular. Travelers are drawn to perceived value, so packages are like Special Offers synergy.
Wine, Wi-Fi & More – Affinia 50 (New York City)
Book Affinia 50's Keep It Professional package to enjoy a stay in a newly redesigned guestroom or suite, complimentary Wi-Fi, a bottle of wine, and late check-out.
Shopping Package – Hotel Russell (London)
Includes overnight accommodation in a Standard Room, full English breakfast, 2 glasses of bubbly, £20 Harrods shopping voucher and late check out to 1pm.
2. Feed their hunger for freebies
Free breakfast saves time and money for travelers, so it’s easy to see why this perk is popular. To add allure, partner with an independent restaurant nearby so travelers can balance convenience with still eating somewhere “local.”
Free breakfast with your stay – Hotel Auteuil Tour Eiffel (Paris)
Enjoy a daily free breakfast during your stay when you book our TripAdvisor Exclusive Offer through our official website.
Bed & Breakfast Package – Hyatt Regency Hong Kong, Tsim Sha Tsui (Hong Kong)
Ease into your day. Enjoy a freshly prepared breakfast just for you. With our Bed & Breakfast Package, you'll enjoy: Full Breakfast featuring international and traditional Chinese breakfast selections & 2:00pm late checkout.
3. Get perky with your perks
Creative – yet still relevant – perks give travelers another reason to focus on your Special Offers. Grab attention during the research and purchase phases by offering something beyond a discount.
Free Pick Up Service – Boutique Cambo Hotel (Siem Reap)
We offer you a Free Pick Up Service from airport or bus station or pier. Please tell us about name of your transportation company and departure time to come to Siem Reap.
Get Free Sky100 Ticket – Royal Plaza Hotel (Hong Kong)
Reserve your accommodation directly with Royal Plaza Hotel and get two complimentary admission tickets to an extraordinary journey to "Sky 100" which offers a breathtaking 360° panoramic view of the city and the Victoria Harbour.
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