Moms online: Browsing, researching, buying
March 27, 2008 | Internet Marketing
Once upon a time, marketers advertised on daytime TV and soap operas to reach mothers. Today, more than 40% of all women who go online in the US - approximately 35 million of them - are mothers who have children under 18 at home.
”As busy and time-starved as today’s moms are, they still make time to go online,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report, Moms Online: Browsing, Researching, Buying. “More than eight out of 10 moms go online at least once a month, compared with 68% of all women.”
Based on its 2007 Simmons Consumer Research Survey, Experian estimated that 86% of women who had at least one child in their household go online.
Moreover, the Internet usage rate rises to 94% among women who are pregnant or expect to have a child in the next year.
Get the full story at eMarketer
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