Navigating the seven Cs to relevance
October 09, 2008 | Internet Marketing
It takes something more to market successfully now. And it certainly takes something more than a one-time strategy and a couple of marketing tactics to be effective. That "something" is relevance.
Long-term relevance makes a business truly sustainable. It comes from a deeply ingrained set of values that go to the heart of a business. Like anything else of merit, the quest for relevance has to be constantly worked at while conducting day-to-day business activities.
This is the most important thing that businesses can do, since continued relevance sharply differentiates one company’s brand from myriad others.
It also leads to something competitors can’t touch, regardless of price. Something that offers a higher perceived value.
Get the full story at MarketingProfs.com
Related Articles
Six economic survival steps, sans discounts
02 Dec, 2008 | Internet Marketing
When the going gets tough, the tough don’t skimp on their ad budgets
02 Dec, 2008 | Internet Marketing
What airlines are doing right in email
02 Dec, 2008 | Internet Marketing
LinkedIn’s new search platform goes live
02 Dec, 2008 | Internet Marketing
Tour operator fishes on Facebook
01 Dec, 2008 | Online Travel
Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing
Facebook, MySpace aren’t making the marketing cut
27 Nov, 2008 | Internet Marketing
Marketing in a multiscreen world
25 Nov, 2008 | Internet Marketing
Google makes search personal
25 Nov, 2008 | Internet Marketing
Amazon launches cloud-driven content delivery service
20 Nov, 2008 | Internet Marketing
Most Popular Articles
Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel
The disturbing inaccuracy behind Google Analytics
18 Nov, 2008 | Internet Marketing
Expedia to restructure
18 Nov, 2008 | Online Travel
TripAdvisor wants your hotel website
20 Nov, 2008 | Hospitality Industry
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
Hotels struggle, but guests less so
18 Nov, 2008 | Hospitality Industry
Highflying days over for online travel sites
02 Dec, 2008 | Online Travel
Expedia and Carlson Hotels launch flexible pricing pilot
25 Nov, 2008 | Online Travel
Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing
Economic Downturn
Highflying days over for online travel sites
02 Dec, 2008 | Online Travel
European online bookings to jump 19% this year
02 Dec, 2008 | Online Travel
Six economic survival steps, sans discounts
02 Dec, 2008 | Internet Marketing
When the going gets tough, the tough don’t skimp on their ad budgets
02 Dec, 2008 | Internet Marketing
UK travel industry in for ‘white knuckle ride’ in 2009
01 Dec, 2008 | Online Travel
Strategies for booking hotels on a budget
01 Dec, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing
In tough times for travel business, Europe holds steady
26 Nov, 2008 | Online Travel
Budgets shrink, and holiday fares follow suit
26 Nov, 2008 | Online Travel
Hotels: managing in a downturn
26 Nov, 2008 | Hospitality Industry
Zuji survey with insights on travel in a downturn economy
25 Nov, 2008 | Online Travel
Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing
E-Mail Newsletter
Visit our sponsors:
