New and improved guerrilla marketing tactics
March 13, 2003 |
Guerrilla marketing techniques were once thought to be effective only for new companies and products, but established companies have found them useful as well.
Some of the biggest names in technology - including Amazon, Google and Yahoo! - share something in common: At least at first, they grew to become household names with little, if any, help from traditional advertising.
Only recently have most of these well-known companies ventured into television, radio or mass-media print advertising. Instead, they used word-of-mouth, publicity and other relatively low-cost approaches. Sure, they had the benefit of surfing the high-tech boom wave, but experts say that in a slower economy, with advertising budgets crimped, guerrilla marketing approaches are even more important.
So, how can companies follow in the stealthy footsteps of early e-commerce giants?
Get the full story at E-Commerce Times
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