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New YouTube tool helps increase viewing of videos

September 15, 2008 | Internet Marketing

Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get their video found, it's downright daunting.

That’s why a cottage industry has cropped up around optimizing and analyzing online video and, increasingly, that industry includes YouTube itself. The company has introduced a suite of tools called Insight that provides more clues into how people find videos and what they do once they find them.

This week, the company launched a new feature called HotSpots that allows video creators to monitor how viewings rise and fall within a video.

HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is “hot,” and more viewers are watching—because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is “cold” because viewers are leaving the video or skipping to another part of the content. Another service, Visible Measures, also measures this sort of audience engagement within a video, among other things.

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