Foursquare, next year’s Twitter?
November 23, 2009 | Internet Marketing
As 2009 draws to a close, with Twitter undoubtedly this year's media darling and Facebook continuing on its path to global domination, you may wonder which social-media service will become tech's poster boy in 2010.
Birthed by the team that brought us the mobile social network Dodgeball (acquired by Google in 2005 and later shuttered), Foursquare serves a simple purpose: It lets an individual share his or her location with a group of friends.
Foursquare ventures beyond utility, however: It’s a virtual game in which participants earn badges for checking in at various locations; those that check in most become a venue’s “mayor.” By all accounts, this mechanism is as addictive as Twitter, Facebook or checking your e-mail on a BlackBerry.
Originally launched as an iPhone application and seeded by the young early-adopter set in cities such as New York and San Francisco, the site’s founders were able to leap from a ready-made springboard: Twitter.
Get the full story at CNN
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