May 03, 2010

Non-destination based search and what it means for online travel

Tnooz has a great article by Tim Hughes on hw to start the online travel process from a search box based around something other than selecting a date and destination (the traditional online travel agent starting point).

The future of online travel is that the industry is moving from a transaction fulfilment model to platforms, systems, content and technology that cover the whole spectrum of the travel cycle/funnel/bow tie.

This is to incorporate inspiration, recommendation and discovery into the online consumer experience as much as transactions.

After 15 years of online travel being about online transactions, we are moving from answering closed questions (