February 21, 2018
Expedia talks travel tech trends
For the travel industry it is imperative to focus on the only thing that truly matters to consumers: the end-to-end guest experience.Read more
Tnooz has a great article by Tim Hughes on hw to start the online travel process from a search box based around something other than selecting a date and destination (the traditional online travel agent starting point).
The future of online travel is that the industry is moving from a transaction fulfilment model to platforms, systems, content and technology that cover the whole spectrum of the travel cycle/funnel/bow tie.
This is to incorporate inspiration, recommendation and discovery into the online consumer experience as much as transactions.
After 15 years of online travel being about online transactions, we are moving from answering closed questions (
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