Omni Hotels taps Micros Opera for CRS solution

June 17, 2008 | Hospitality Industry

These new solution is designed to improve the booking process for Omni's central reservations by providing a single application to book all types of reservations regardless of the booking source.

Omni Hotels announces plans to enhance its brand wide reservation system with the OPERA Enterprise Solution from MICROS Systems, Inc., a leading worldwide provider of information technology solutions for the hospitality and retail industries.

The project centers on the implementation of three key modules of MICROS OPERA, including the OPERA Reservation System (ORS), OPERA Customer Information System (OCIS) and OPERA Web Suite (OWS). These new systems will improve the booking process for Omni’s central reservations by providing a single application to book all types of reservations regardless of the booking source.

Omni will now collect and manage guests’ preferences and profile information for the entire brand in a new single database environment. This will enable all Omni properties to have easier access to key guest information, including guest history and membership information for Omni’s Select Guest loyalty program. The information housed in the new database will enable Omni Hotels to better personalize and customize guests’ stays, ultimately leading to more memorable experiences.

As part of the multi-phased implementation of the new system, Omni Hotels’ online booking tool will be integrated with the reservations system for the Global Hotel Alliance (GHA), the world’s largest alliance of premier hotel brands. In 2006, Omni Hotels was one of four founding partners of the GHA which has since grown to ten hotel brands. MICROS is a strategic technology partner for the Global Hotel Alliance and several of the member brands.

“We have enjoyed our relationship with MICROS for many years,” said Paul Dietzler, executive vice president of asset management for Omni Hotels. “MICROS offers a multitude of products that have a strong global reputation, and as we sought a new platform, we found the MICROS products to be the most robust solution in the market.”

“We are honored to be selected by Omni Hotels as its central solutions technology partner,” said Karen O’Neill, vice president, major account hotel sales for MICROS. “Omni is widely known for its innovation and consistency, and we look forward to further supporting the brand with the future implementation of additional OPERA modules including the OPERA Property Management System.”

Omni plans to pilot the OPERA Property Management System at the new 607-room Omni Fort Worth Hotel, opening January 2009.