One in five hotel searches come from mobile devices
May 18, 2011 | Hotel Marketing
Google says it is already seeing 19% of all hotel queries in search being conducted on mobile devices, supporting the idea that mobile is now more important than ever in travel marketing.
The stat also backs recent data from eMarketer which suggested the number of US consumers, for example, using a mobile to research travel products will climb from 19.7 million in 2010 to 29.7 million by next year.
Google, of course, has a vested interest in persuading hoteliers to throw part of their marketing budget into mobile search as well as existing desktop web PPC advertising.
But despite the ulterior motive, such data is pretty compelling and travel companies are being urged to consider mobile in the same way as perhaps they interact with consumers on the web-based journey.
Get the full story at Tnooz
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