Online ads: Information providers
November 07, 2003 |
Online ads may not always lead to online purchases, but they are increasingly influential in shaping brand perceptions, providing information and generating offline sales.
The Dieringer Research Group’s 2003 American Interactive Consumer Survey shows that online ad sales are benefiting from a stronger economy and an increasingly positive consumer perception.
Consumers don’t just turn to online advertisements for shopping and online purchases. They are also becoming valuable sources of information. A company’s online presence affects brand opinions as customers search the Web to locate products and compare prices.
Research collected over the last nine years through a telephone survey of American adults has revealed that while ad clicking has increased, it is still below pre-recession levels. By mid-year 2003, only 52% of adults clicked on ads, compared to 54% in 1999.
Get the full story at iMedia
Related Articles
Six economic survival steps, sans discounts
02 Dec, 2008 | Internet Marketing
When the going gets tough, the tough don’t skimp on their ad budgets
02 Dec, 2008 | Internet Marketing
What airlines are doing right in email
02 Dec, 2008 | Internet Marketing
LinkedIn’s new search platform goes live
02 Dec, 2008 | Internet Marketing
Tour operator fishes on Facebook
01 Dec, 2008 | Online Travel
Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing
Facebook, MySpace aren’t making the marketing cut
27 Nov, 2008 | Internet Marketing
Marketing in a multiscreen world
25 Nov, 2008 | Internet Marketing
Google makes search personal
25 Nov, 2008 | Internet Marketing
Amazon launches cloud-driven content delivery service
20 Nov, 2008 | Internet Marketing
Most Popular Articles
Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel
The disturbing inaccuracy behind Google Analytics
18 Nov, 2008 | Internet Marketing
Expedia to restructure
18 Nov, 2008 | Online Travel
TripAdvisor wants your hotel website
20 Nov, 2008 | Hospitality Industry
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
Hotels struggle, but guests less so
18 Nov, 2008 | Hospitality Industry
Highflying days over for online travel sites
02 Dec, 2008 | Online Travel
Expedia and Carlson Hotels launch flexible pricing pilot
25 Nov, 2008 | Online Travel
Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing
Economic Downturn
Highflying days over for online travel sites
02 Dec, 2008 | Online Travel
European online bookings to jump 19% this year
02 Dec, 2008 | Online Travel
Six economic survival steps, sans discounts
02 Dec, 2008 | Internet Marketing
When the going gets tough, the tough don’t skimp on their ad budgets
02 Dec, 2008 | Internet Marketing
UK travel industry in for ‘white knuckle ride’ in 2009
01 Dec, 2008 | Online Travel
Strategies for booking hotels on a budget
01 Dec, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing
In tough times for travel business, Europe holds steady
26 Nov, 2008 | Online Travel
Budgets shrink, and holiday fares follow suit
26 Nov, 2008 | Online Travel
Hotels: managing in a downturn
26 Nov, 2008 | Hospitality Industry
Zuji survey with insights on travel in a downturn economy
25 Nov, 2008 | Online Travel
Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing
E-Mail Newsletter
Visit our sponsors:
