Online agencies in room dilemma
August 21, 2004 |
An aggressive move by InterContinental Hotels to pull its 3,500 hotels from Expedia and hotels.com reflects the changing landscape of the travel industry.
An aggressive move by InterContinental Hotels (IHG) this week to pull its 3,500 hotels from Expedia and hotels.com reflects the changing landscape of the travel industry as online agencies face pressure to become friendlier to the hotel companies that supply them with rooms.
No other big hotel chain has yet followed IHG’s move to pull inventory from the two websites, both part of InterActiveCorporation, Barry Diller’s internet empire. IHG said Expedia and hotels.com would not comply with business guidelines it issued this spring.
But other hotel companies are waiting to assess the impact of IHG’s example as they experiment with ways to enforce control over how their rooms are sold.
Get the full story at Financial Times
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