Online hotel bookings more resilient during economic downturn
June 10, 2009 | Online Travel
The online hotel sector is proving more resilient than traditional channels in volume terms but not prices, acccording to hotels.com managing director Nigel Pocklington. Speaking at the WTM Vision Conference last week, he said: “It’s a story of high volumes for lower prices.”
The Hotel Price Index, produced by hotels.com at the end of last year, showed global hotel prices were 12% down. “There is some fairly aggressive price cutting,” added Pocklington.
He maintained there continued to be a shift to booking on the web, with the online sector proving more resilient during the economic downturn.
He added: “From an industry point of view, people will continue to shop around but the shift to online is continuing. I suspect we will continue to see volume growth in the online sector. It’s been very robust this year in terms of transactions. In the UK market our transaction growth was higher than other markets.”
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