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Online marketers unhappy with Microhoo saga outcome

August 12, 2008 | Internet Marketing

Search engine marketers aren't crazy about how the Google-Yahoo-Microsoft power struggle has played out. They're saying Google's dominance limits their options to deliver on search ad campaigns.

It’s not that they disapprove of Yahoo remaining independent of Microsoft. It’s just that Google’s search market share, at nearly 70 percent in June, has only grown stronger during its rivals’ kerfuffle. Online marketers here Wednesday at the RBC Capital conference said Google’s dominance limits their options to deliver on search ad campaigns.

“We always have a need for multiple sources of quality traffic and we don’t see that need going away as Google’s share increases,” Will Margiloff, CEO and founder of Innovation Interactive, an online marketing agency, said during a panel discussion. “Complexity is good, consolidation is bad.”

Another online marketer on the panel put it like this: “In the last 10 years, I’ve seen a dramatic decrease of competition between Google, Yahoo and Microsoft, and that’s increased the importance of success on Google. When our clients come to us to talk about search, what they really mean is, ‘Let’s talk about Google.’”

Get the full story at CNET News.com

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