Online vs. offline word of mouth
July 09, 2008 | Internet Marketing
People who do a lot of online research are significant sources of advice about products and services compared to adults who don't do much research, according to a new study.
Contrast those numbers with a new study from Keller Fay which says 75% of word of mouth occurs in person, 17% on the phone, and just 7% online using instant messages, chat rooms, email and blogs.
BIGresearch and Keller Fay both found that three-quarters of adults tell others about stuff in person. But Keller Fay’s numbers for brand conversations via the phone and online tools are markedly different than those from BIGresearch.
“Apparently, the value of eye contact, voice and perhaps even non-verbal communication provides a boost to credibility and the likelihood that we’ll do something about what we’ve learned,” said Brad Fay, a study co-author.
Get the full story at Church of the Customer
Related Articles
Removing buying obstacles
02 Oct, 2008 | Internet Marketing
Craigslist’s founder on the future of digital
02 Oct, 2008 | Internet Marketing
How much marketing is too much?
01 Oct, 2008 | Internet Marketing
Ten crucial elements for great transactional emails
01 Oct, 2008 | Internet Marketing
Judging PPC performance, focus on conversions
30 Sep, 2008 | Internet Marketing
China: Ten things you should know about an online superpower
30 Sep, 2008 | Online Travel
Fundamental design rules for email marketing success
25 Sep, 2008 | Internet Marketing
How to solve search’s image problem
25 Sep, 2008 | Internet Marketing
The right way to trim email inactives
24 Sep, 2008 | Internet Marketing
The socialization of your personal brand
23 Sep, 2008 | Internet Marketing
Most Popular Articles
Six online travel industry myths debunked
23 Sep, 2008 | Online Travel
U.S. hotels to bottom out in 2009
25 Sep, 2008 | Hospitality Industry
TripAdvisor travelers offer glimpse into 2009 trends
02 Oct, 2008 | Online Travel
Personalization over-rated in online travel?
24 Sep, 2008 | Online Travel
Travel marketers hitch a ride with web 2.0
25 Sep, 2008 | Hospitality Industry
Travel industry failing to embrace multi-channel selling
30 Sep, 2008 | Online Travel
How much marketing is too much?
01 Oct, 2008 | Internet Marketing
Creating the ideal hotel for today’s plugged-in traveler
24 Sep, 2008 | Hospitality Industry
Ryanair stunned by Spanish court decision
02 Oct, 2008 | Online Travel
Marriott reveals tools for booking group travel
23 Sep, 2008 | Hospitality Industry
Dossier: Travel 2.0
Tourism Wikis: The world according to the crowd
14 Aug, 2008 | Online Travel
TripIt taps Sabre’s VirtuallyThere
30 Jul, 2008 | Online Travel
American Express Business Travel to launch BusinessTravelConnexion.com
29 Jul, 2008 | Online Travel
Expedia enhances site usability with social search solution
23 Jul, 2008 | Online Travel
Travel plays a big role in social computing
22 Jul, 2008 | Online Travel
Dossier: Social Media
Social networks get down to business
21 Aug, 2008 |
Woman to woman, online
20 Aug, 2008 | Internet Marketing
Selling to the experience economy
19 Aug, 2008 | Internet Marketing
Social media use now major mainstream activity
18 Aug, 2008 | Internet Marketing
Examples of corporate social media in action
24 Jul, 2008 | Internet Marketing
E-Mail Newsletter
Visit our sponsors:
