OTAs extend reach into unknown territory
September 30, 2008 | Online Travel
Lost travellers in need of a bit of local knowledge will soon be able to receive restaurant tips and theatre show times through Lastminute.com, which identifies the user's location by their WiFi access point.
It is one of the innovations the travel site has come up with through Lastminute Labs, the new department it hopes will help rediscover the travel site’s inner start-up.
Next month marks 10 years since Lastminute’s launch. Its arrival helped to transform the travel industry so that making online reservations for flights, hotels and restaurants has become the norm.
But, while the travel industry was one of the first sectors to embrace the opportunities of the internet, it has not been quick to innovate, according to Saul Klein, the founder of Seedcamp, a London group that offers advice and funding to technology start-ups.
Get the full story at the The Financial Times
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