Pegasus gets a facelift

April 18, 2008 | Hospitality Industry

Pegasus Solutions has debuted the next generation of its website, designed to more effectively guide agents, intermediaries, hotel chains and independent hotels to appropriate Pegasus offerings.

The highlight of the new pegs.com is its heightened interactivity, including the home page that encourages visitors to identify themselves with one-click as either a hotel chain, independent hotel, travel agent, or travel intermediary. Juxtaposed to a running count of Pegasus transactions processed year-to-date (in the 10 digits at the time of release), the client classification is key to more easily directing Pegasus customers and prospects to the information they need, according to Pegasus vice president of marketing Chip Rosales.

�With such a broad and deep presence in the industry, it�s sometimes difficult for an individual or company to know what Pegasus can do to meet their specific needs,� Rosales said. �Therefore, we�ve redesigned pegs.com to be extremely user-friendly, leading visitors directly to the information that matters to them. The new pegs.com clearly explains to distinct audiences the need, application and results of our services, while also recommending related services.�

Once identified, site visitors are escorted to a virtual environment � a hotel atrium for hotel chains, exterior view of a hotel for independents, call center for agents, or a server rack for intermediaries. Dots appearing over specific rooms, individuals or components serve to �tell the story� behind transactions facilitated by a specific Pegasus-provided product or service. For example, room 920 in the virtual chain hotel booked a room through the hotel Web site in her native tongue, highlighting Pegasus� Translation Services. Coordinating Apple-like icons across the top of each virtual environment lead to related information on products with messages like �Go Global� for Pegasus Translation Services, or �Manage Commissions� in the agent space for Pegasus Commission Processing.

�This new site helps clients and prospects understand our service offerings, while also showing them how to break through to the significant results they�re looking for. It�s not just about using Pegasus, it�s about maximizing everything that Pegasus can do for you,� added Rosales.

Live as of April 2, pegs.com has already realized a 16 percent gain in visitors, a more than 100 percent increase in repeat visitors, a nearly 300 percent improvement in page views, and a 140 percent increase in time spent on the site.