Personalization over-rated in online travel?
September 24, 2008 | Online Travel
According to new research by Harris Interactive, online travel sites are forgetting what is important to consumers and focusing on the latest gadgets and functionality, writes Travolution.
The study conducted by Harris Interactive for Tealeaf said online security, completing the transaction and getting a receipt for it are what are most important to consumers.
Despite the current focus on personalisation by many travel websites, Tealeaf vice president of marketing and product strategy Geoff Galat said personalisation was not that important to online shoppers.
He also said that travel companies were losing money by having too much on their sites often making them forget to have ‘the lights on and the cash register working’.
Get the full story at Travolution
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