HOTELMARKETING.COM

Personalize this

November 02, 2003 |

Lured by the promises of improved customer loyalty, many online businesses have undertaken costly personalization initiatives, even though they have yet to prove their value.

If you’ve been in the e-commerce industry for a while, have an established site and are looking for ways to attract and keep more customers, like many other e-business owners you may have considered implementing personalization on your Web site. After all, for the past few years, it was touted as the panacea for low sales and low customer conversions.

Lured by the promises of improved customer loyalty, satisfaction and revenue, many online businesses have undertaken costly and resource intensive personalization initiatives, even though they have yet to prove their value.

A new report from Jupiter Research, a division of Jupitermedia Corp., (this site’s parent company), is now confirming what many businesses have already realized: online personalization just isn’t cost-effective.

According to the report, only 14 percent of consumers say that personalized offers or recommendations on e-commerce sites lead them to buy more often from online stores, and only 8 percent say that personalization increases their repeat visits.

Get the full story at internet.com

Visit our sponsors: