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Plastic not fantastic for online buyers?

March 14, 2008 | Internet Marketing

When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice, according to a new study by JupiterResearch.

More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds said they felt more secure when they didn’t have to enter any financial information to make their purchases.

“Today’s consumers demand security and convenience when they shop online, and merchants must answer with an extremely safe, fast and easy buying experience,” said Cliff Hopkins, senior director of PayPal merchant services.

Some respondents considered what types of payments merchants accepted before they chose a site on which to make a purchase. So merchants that don’t let some consumers pay with their desired method don’t have a chance of a sale with those consumers.

Get the full story at eMarketer

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