Professional social networking booming
May 20, 2010 |
Membership of professional social networks like LinkedIn and Viadeo has bloomed since late 2008 as tens of millions of consumers from around the world have sought to widen their "safety networks" fearing worsening economies.
Professional sites seek to distance themselves from social networks like Facebook, taking a more sober approach and giving members more control over their profiles.
When economies have started to improve, advertisers and recruiters are returning to use the services, while continuing uncertainties over sustainability of the recovery and European economic problems are still boosting the take-up of services.
LinkedIn said there are around 500 million professionals who could become its members. This compares with some 100 million members in professional social networks today. LinkedIn has more than 65 million members, compared with some 30 million members of Viadeo.
LinkedIn is among the Web's fastest-growing social networking sites along with Facebook and Twitter, fueling speculation that it is positioning itself for an initial public offering.
Get the full story at Reuters
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