Return of the personal touch?
September 17, 2008 | Online Travel
Despite all the tricks employed by OTAs to replicate the offline human factor online, it isn’t working. It seems navigation has been compromised in the process and instead of simplifying the whole process, a good deal of complexity has crept in, writes Travolution.
There is a general twittering in the market place about the revival of traditional travel agents and a backlash against online booking.
Several recent studies, such as eMarketer’s research on the dissatisfaction with online travel agencies supported by Ascent MI’s Leisure Travel Monitor, have concluded that consumers are once again seeking out the personal service and expertise provided by that face-to-face or telephone contact with a human being.
Get the full story at Travolution
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