Revenue from mobile apps soar at Hilton
September 27, 2010 |
As of August, travelers have downloaded Hilton-brand apps 340,000 times. Revenue generated from room bookings across Hilton's brands via the mobile apps soared 200% in May vs. May 2009. Hilton expects customers will book "well over" 100,000 room nights via mobile apps in 2010.
The surge that Hilton Worldwide has seen this year in its iPhone application downloads and mobile room bookings surprises even Chuck Sullivan, the company's senior vice president of global online services.
"It's interesting how quickly consumers have adopted the use of mobile phones to make and change hotel reservations," Sullivan told USA TODAY recently during a phone interview.
Part of what's driven the surge in app use since Hilton launched its first apps has been the rollout of 3G networks. "That really changed the game for consumers," he says. "It just made it a lot easier to find the apps and use them to find hotels."
Get the full story at USA TODAY
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