Rising economies hit Web with phones

August 28, 2008 | Internet Marketing

Five of the world's 10 largest cities are located in the fast-growing economies of Brazil, Russia, India and China (the so-called BRIC countries), along with four of the five top markets for new mobile subscribers.

Moreover, mobile is not simply viewed as an extension of the Web in BRIC, as it is in the US, Western Europe and parts of Asia-Pacific. Mobile is the Internet for an increasingly large and attractive consumer segment.

Less than 2% of mobile users in India accessed the Internet with their phone in Q1 2008, according to Nielsen Mobile’s “Mobile Media Marketplace” report.

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