Search engine use grows
August 28, 2008 | Internet Marketing
Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day, according to a Pew Internet & American Life Project report.
The project, an initiative of the Pew Research Center, first began asking users about their search engine habits in January of 2002. At that time, only 29% of Internet users surveyed said they used a search engine on a typical day.
In comparison, 60% of Internet users say they use e-mail on a typical day, according to a survey conducted in December of 2007. In addition, the report released this week states that 39% of Internet users check news and 30% check the weather on a typical day.
According to the report, people who use search engines on a typical day tend to be “socially upscale,” with at least some college education and incomes of more than $50,000 per year. Younger Internet users are more likely to search on a typical day than older users. And, men are more likely to use a search engine on an average day when compared to women, the report states.
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