Search engines dominate how consumers look for hotels
March 26, 2008 | Hospitality Industry
Travolution reports on an interesting new study from the UK, which states that almost three out of five consumers use search engines to find a hotel, overshadowing the 36% who browse directly to the hotel's website. The study claims that even city destination sites outperform OTAs.
Search engines are dominating how consumers look for hotels despite the best efforts of suppliers to grow their online presence.
Almost three out of five consumers used a search engine to find a hotel, according to a study by the BDRC, overshadowing the 36% who browse direct on a accommodation provider’s website.
The British Hotel Guest Survey 2008 also revealed city destination websites outperformed travel intermediaries such as online travel agencies, grabbing a 24% share over the 19% for third parties.
Get the full story at Travolution
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