Selling to the experience economy
August 19, 2008 |
Today, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. Businesses that will succeed in the new experience economy are the businesses that will provide an experience and not just goods and services.
Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world.
The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new-age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold'em poker, you can play the math or you can play the man, and it's the latter who generally walks away the winner.
Get the full story at MarketingProfs.com (free registration)
Latest Industry News
Cornell study on flash sale, private sale distribution in hospitality
13 Feb, 2012 | Hotel Marketing
A room with a (re)view - dangers for hoteliers in unregulated online reviews
13 Feb, 2012 | Hotel Marketing
TripAdvisor Select scam targets hotels
13 Feb, 2012 | Hotel Marketing
Hotel guest satisfaction: Understanding who loves what and why
13 Feb, 2012 | Hotel Marketing
The growth of content marketing
13 Feb, 2012 | Online Marketing
Yelp advertising is a rip-off for small advertisers
13 Feb, 2012 | Online Marketing
Expedia reports lower quarterly profit, revenue outlook not promising
10 Feb, 2012 | Online Travel
Will independent hotels distribute through Roomkey.com?
10 Feb, 2012 | Hotel Marketing
Five countries to visit should the euro fail
10 Feb, 2012 | Hotel Marketing
New hotel payment solutions emerging in Europe
10 Feb, 2012 | Hotel Marketing
Hotels reach out to niche markets
10 Feb, 2012 | Hotel Marketing
Driving higher commissions, the simple solution to online hotel marketing
10 Feb, 2012 | Hotel Marketing
TripAdvisor revenue up 30% in first quarter as a public company
09 Feb, 2012 | Online Travel
In spite of economic concerns, consumers plan to travel more, increase travel budgets
09 Feb, 2012 | Hotel Marketing
Wyndham launches new site to drive direct business
09 Feb, 2012 | Hotel Marketing
Most Popular Articles
Five countries to visit should the euro fail
10 Feb, 2012 | Hotel Marketing
Will independent hotels distribute through Roomkey.com?
10 Feb, 2012 | Hotel Marketing
Groupon will ‘trash your brand’, says BA and Tui
09 Feb, 2012 | Online Marketing
The hospitality industry’s mobile web failure
08 Feb, 2012 | Hotel Marketing
Cornell study on flash sale, private sale distribution in hospitality
13 Feb, 2012 | Hotel Marketing
Driving higher commissions, the simple solution to online hotel marketing
10 Feb, 2012 | Hotel Marketing
In spite of economic concerns, consumers plan to travel more, increase travel budgets
09 Feb, 2012 | Hotel Marketing
Pinterest is over-hyped
08 Feb, 2012 | Online Marketing
A room with a (re)view - dangers for hoteliers in unregulated online reviews
13 Feb, 2012 | Hotel Marketing
New hotel payment solutions emerging in Europe
10 Feb, 2012 | Hotel Marketing
Latest Company News
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
Appnostic brings hotel web content to social media
08 Feb, 2012 | Hotel Marketing
Lodging Interactive adds Google+ service to enhance hotels’ social media strategies
08 Feb, 2012 | Hotel Marketing
ezRez Software rebrands to Switchfly
08 Feb, 2012 | Hotel Marketing
Vincci Hoteles selects EZYield for hotel channel management
19 Jan, 2012 | Hotel Marketing
RateGain to provide competitive rate intelligence for Accor N.A.
18 Jan, 2012 | Hotel Marketing
Lodging Interactive, CoMMingle capitalizing on 10 years of success
17 Jan, 2012 | Hotel Marketing
Availpro and Premier Hotels of the World enter extended partnership
15 Jan, 2012 | Hotel Marketing
Lodging Interactive reveals what’s hot in social media & marketing
12 Jan, 2012 | Hotel Marketing
Lodging Interactive offers 5 tips to making Web strategies ‘fresh’
10 Jan, 2012 | Hotel Marketing
VIZERGY honored with six HSMAI Adrian Awards
04 Dec, 2011 | Hotel Marketing
Appnostic announces social distribution partnership with Genares
04 Dec, 2011 | Hotel Marketing
Webinar: Social Media and Storytelling for Hotels, November 30th at 11:00 am EST
22 Nov, 2011 | Hotel Marketing
Hotels collect guest reviews from Facebook
18 Nov, 2011 | Hotel Marketing
TravelClick Webinar: Creating customer value beyond the discount
18 Nov, 2011 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
