SEO versus PPC: Where’s your budget going in 2011?
September 01, 2010 |
A look at the SEMPO State of Search Engine Marketing Report
At last month's SES San Francisco conference, Rand Fishkin, CEO of SEOmoz.org, and Benu Aggarwal, president of Milestone Internet Marketing, made the case for SEO. Arguments for SEO included the great land grab that exists for placement in local, news, blog, video, image, product feeds, and Web results and the opportunity for much better return on investment, based upon how much might be spent on the time/staff/agency necessary for the rollout of SEO. Rand contended that "PPC is easier" (which might lead you to believe that he's "pro" PPC), but then said "that's not a competitive advantage". In other words, anyone can do PPC. It is actually a competitive advantage for people who put effort into a sound SEO strategy, because so many others (competitors) just can't seem to get their act together.
Especially for brands
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