Seven digital marketing strategies for surviving the downturn

December 11, 2008 | Internet Marketing

For marketers looking to not only survive, but possibly even thrive in these recessionary times, Geoff Ramsey, eMarketer CEO and co-founder, has identified seven strategies made possible by the Internet.

Tough economic conditions have emphasize media that are more efficient, targeted, measurable and proven to demonstrate positive ROI. For marketers looking to not only survive, but possibly even thrive in these recessionary times, Geoff Ramsey, eMarketer CEO and co-founder, has identified seven strategies made possible by the Internet.

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