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Seven key consumer trends for 2010

December 14, 2009 | Internet Marketing

Mintel predicts seven key consumer behaviour trends for the year ahead following the 2009 global economic recession. The research company forecasts that “resilience” will define consumer behaviour, as people’s strengthened resolve and changed behaviours shape new lifestyles.

This year’s adversity due to recession has created a new set of values with consumers balancing their spending plans for 2010, Mintel predicts.
The research company forecasts that “resilience” will define consumer behaviour, as people’s strengthened resolve and changed behaviours shape new lifestyles.
Mintel predicts seven key consumer behaviour trends for the year ahead following the 2009 global economic recession.
The organisation’s director of foresight Richard Cope said: “While in 2009, fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
“Balance has become the new mantra. As consumers find they are able to spend again, we’ll see balanced spending and balanced consumption as key characteristics of next year.”

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