Seven ways to tap social shopping
November 04, 2009 |
Marketers must understand that customers use social media sites such as Facebook, MySpace, and Twitter to communicate with and gather information from their friends and colleagues. As a result, your presence on these sites must be integrated into the multi-directional communication when consumers want to interact with your firm.
Here are seven ways to maximize social shopping results:
- Build relationships with prospects and customers. Enable consumers to reconnect with you later in the purchase process by providing a variety of options including Facebook, Twitter, RSS feeds, social bookmarking, e-mail, and chat.
- Add social tools that encourage your content to travel, so as to cost effectively extend relationships and attract new prospects. Provide consumers with tools such as social booking for the major sites your target audience uses, as well as e-mail and IM where appropriate.
- Make your message consistent across platforms. This is particularly important for building your brand. In the process, ensure that it's integrated with the rest of your marketing, both online and off, at every touch point.
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