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Sheraton debuts lobby tech

September 24, 2008 | Hospitality Industry

Sheraton officially launched a new lobby lounge that provides wireless Internet and computers for guest use as. The upgraded lobby now stands in about 100 of Sheraton's properties and is expected to be in 300 hotels worldwide by the end of this year.

Starwood Hotels & Resorts’ Sheraton brand this month officially launched a new lobby lounge that provides wireless Internet and computers for guest use as part of a $4 billion worldwide makeover.

“The objective is to take one of the most iconic brands around the globe and give it new life and energy,” Starwood CEO Frits van Paasschen said.

First announced in May, Sheraton’s Link @ Sheraton offering is the result of a partnership with Microsoft Corp. and is designed as a social space in Sheraton lobbies where guests can access free wireless Internet service and computer stations to check e-mail, print boarding passes or use such accessories as Webcams, all of which van Paasschen said caters to the increasing mobility needs of the corporate traveler. The lobby lounge also has televisions, newspapers and a café.

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