HOTELMARKETING.COM

Sleep, the bottled water of the hospitality industry

April 15, 2008 | Hospitality Industry

It might be readily available for free, but hotels have been investing millions as they compete to provide guests with the dreamiest night’s rest ever. And if the pillow fights have been intense up to now, sleep is about to move into a whole other league. Luxury SpaFinder magazine, recently declared sleep the new wellness frontier.

You can now slip between cashmere sheets costing thousands of pounds at the Principe di Savoia, in Milan; or choose from a 20-strong pillow menu at Frégate Island, in the Seychelles (including an antiageing one infused with vitamin E, and an eco-friendly version made from buckwheat spelt).

It’s possible to engage the services of a sleep concierge at the Benjamin, in New York, and snuggle up on a mattress costing £14,000 at Cotswold House, in Gloucestershire.

You can even do a Victor Kiam: Westin sells its Heavenly Bed mattresses from £1,200; adding the linen, pillows and duvet cover with overstuffed polyester insert will cost from £2,200. A Sheraton Sweet Sleeper or a Sofitel MyBed will set you back similar sums.

Get the full story at the Times Online

Visit our sponsors: