Small businesses look to e-mail and social media
November 24, 2009 | Internet Marketing
Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.
Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.
Amid the popularity of e-mail and social media marketing, fewer small businesses told VerticalResponse they were dialing up their search efforts, and more than one-half would do no banner advertising in 2010.
Campaigner and Hurwitz & Associates studied small businesses with 20 employees or fewer in July 2009 and found 28% of those that used e-mail marketing considered it an inexpensive and effective way to reach new customers. One-quarter said it generated a quick response—so they could tell if a campaign was working
Get the full story at eMarketer
Related Articles
Local shoppers look online first
19 Mar, 2010 | Internet Marketing
Facebook visits surpass Google, but what does it really mean?
19 Mar, 2010 | Internet Marketing
Facebook ousts Google in US popularity
18 Mar, 2010 | Internet Marketing
Facebook will rule the Web during the next decade
18 Mar, 2010 | Internet Marketing
5 tools to improve your email marketing
17 Mar, 2010 | Internet Marketing
9 tips for location-based marketing
16 Mar, 2010 | Internet Marketing
Google makes its local shopping move
16 Mar, 2010 | Internet Marketing
Google poised to close China site
15 Mar, 2010 | Internet Marketing
China’s Internet obsession
15 Mar, 2010 | Online Travel
Bing advancing slightly in search rankings
12 Mar, 2010 | Internet Marketing
Most Popular Articles
Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
Top ten best practices for today’s online hotel marketer
17 Mar, 2010 | Hospitality Industry
Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing
The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry
How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
Five creative strategies for hotels to attract new repeat guests
17 Mar, 2010 | Hospitality Industry
Starwood runs loyalty pilot program that targets rivals’ customers
15 Mar, 2010 | Hospitality Industry
Economic Downturn
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing
UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel
Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel
Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry
Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel
Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel
Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry
Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel
Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry
Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel
US Travel growth expected in 2010
18 Feb, 2010 | Online Travel
IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry
E-Mail Newsletter
Visit our sponsors:
