June 22, 2010

Social media becomes integral part of hotel revenue management

According to a new report by HSMAI, the future of revenue management will include a rapid evolution of data as a strategic asset that can drive future decision-making. And hoteliers will track, analyze, and maximize social networking platforms as an integral part of revenue management.

TravelClick and the Hospitality Sales and Marketing Association International (HSMAI) have partnered to develop the report The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners. Published by the HSMAI Foundation, the report analyzes key trends in revenue management across the hospitality industry.