Social media in travel becomes a legitimate business force
March 04, 2010 |
If 2009 was the year social media became a cultural phenomenon, 2010 will be the year in which it will become a legitimate business force, especially in online travel.
A recent report, published on NielsenWire, indicated that time spent on social networking sites has increased from 3 hours per month to 5.5 hours per month in the last year alone, representing a staggering 82 percent increase in the use of social media.
It is increasingly being propagated that businesses have no choice but to access customers via this medium.
According to Morris Sim, co-founder, Circos Brand Karma, if 2009 was the year social media became a cultural phenomenon, 2010 will be the year in which it will become a legitimate business force.
In an interview with EyeforTravel
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