Social media marketing tactics & resources
April 07, 2008 |
With the sheer volume of information sources both online and offline on the topic of social media, it can be difficult for marketers to separate the signal from the noise. Here's an article that serves as a great navigator.
Has social media marketing found a seat at the big table in most organizations? Not directly. Corporations are folding social media marketing tactics into their search marketing, public relations and new media efforts, for sure. However, you won't see a VP of Social Media with his or her own cost center and headcount in the near future.
The lack of standards and measurement mean social media as a marketing channel will need to mature before it becomes a part of mainstream marketing at the same level as PR or interactive. In the meantime, marketers will continue to test the social media waters tactically, refining to see what works and where it fits within an overall marketing program.
Get the full story at Larry Chase's Search Engine for Marketers
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