Social networks target business travelers

July 08, 2008 | Online Travel

Researching a business trip once involved guidebooks and the advice of a handful of friends. But if corporate travel companies have their way, executives will soon be consulting social networking sites and an endless stream of strangers for the secrets of the road.

Word of mouse is the latest trend in online travel planning, and a variety of corporate travel companies are setting up networking sites in hopes of becoming the dominant player - the Facebook of corporate travel.

Expedia and American Express Business Travel are announcing their new offerings this month. The Internet travel site Orbitz had one of the first networking sites, but it, too, is trying to increase participation by sending out e-mail messages to members to promote its Traveler Update.

Cindy Estis Green, author of “Travel Marketers’ Guide to Social Media and Social Networks,” said she thought the surge of interest in social networking was mainly due to the time savings it represents.

Get the full story at International Herald Tribune

Related Articles

Rate integrity in a down market
02 Jul, 2009 | Hospitality Industry

The incredible shrinking airline
02 Jul, 2009 | Online Travel

Amadeus unveils new mobile solutions
02 Jul, 2009 | Online Travel

Kayak to Bing: Stop copying us!
30 Jun, 2009 | Online Travel

Booking business trips directly from Microsoft Outlook
30 Jun, 2009 | Online Travel

Information key feature for tourism social networking
25 Jun, 2009 | Online Travel

Tech, price, family drive US vacationers
25 Jun, 2009 | Online Travel

Hotel reviews and objectivity
25 Jun, 2009 | Online Travel

Summer travel trends according to hotels.com
23 Jun, 2009 | Online Travel

S.F. 1 Expedia 0
23 Jun, 2009 | Online Travel

Most Popular Articles

How to maximize your hotel’s GDS distribution
30 Jun, 2009 | Hospitality Industry

PKF sees hotel rates continuing to fall in 2010
17 Jun, 2009 | Hospitality Industry

If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry

Summer travel trends according to hotels.com
23 Jun, 2009 | Online Travel

Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry

New hotel review site launches with independent, expert reviews
24 Jun, 2009 | Hospitality Industry

Destination marketing in the age of Web 2.0 and beyond
16 Jun, 2009 | Online Travel

Hotel technology moving into the cloud
24 Jun, 2009 | Hospitality Industry

Information key feature for tourism social networking
25 Jun, 2009 | Online Travel

“Thriving” not just “surviving” in a depressed economy: Tips for the independents
17 Jun, 2009 |

Economic Downturn

Rate integrity in a down market
02 Jul, 2009 | Hospitality Industry

The incredible shrinking airline
02 Jul, 2009 | Online Travel

U.S. spending on travel, tourism dropped 5.9% in first quarter
18 Jun, 2009 | Online Travel

If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry

Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry

Travelocity says book now
17 Jun, 2009 | Online Travel

LHW courting guests discreetly with sweet deals
16 Jun, 2009 | Hospitality Industry

The new normal, according to McKinsey
11 Jun, 2009 | Internet Marketing

Pressure on hotel rates not likely to go away soon
04 Jun, 2009 | Hospitality Industry

Travelocity issues ‘Traveler Confidence’ report
03 Jun, 2009 | Online Travel

New study reveals changes in leisure travelers’ online search behavior
02 Jun, 2009 |

Marriott launches ‘Deal of the Day’, exclusively on Twitter
02 Jun, 2009 | Hospitality Industry

Expedia makes airline no-fee policy permanent, eliminates hotel cancel/change fees
28 May, 2009 | Online Travel

The new high-end consumer
28 May, 2009 | Internet Marketing

Hoteliers most concerned with marketing ROI
26 May, 2009 |

E-Mail Newsletter


Visit our sponsors: