Social networks target business travelers

July 08, 2008 | Online Travel

Researching a business trip once involved guidebooks and the advice of a handful of friends. But if corporate travel companies have their way, executives will soon be consulting social networking sites and an endless stream of strangers for the secrets of the road.

Word of mouse is the latest trend in online travel planning, and a variety of corporate travel companies are setting up networking sites in hopes of becoming the dominant player - the Facebook of corporate travel.

Expedia and American Express Business Travel are announcing their new offerings this month. The Internet travel site Orbitz had one of the first networking sites, but it, too, is trying to increase participation by sending out e-mail messages to members to promote its Traveler Update.

Cindy Estis Green, author of “Travel Marketers’ Guide to Social Media and Social Networks,” said she thought the surge of interest in social networking was mainly due to the time savings it represents.

Get the full story at International Herald Tribune

Related Articles

TripAdvisor travelers offer glimpse into 2009 trends
02 Oct, 2008 | Online Travel

Ryanair stunned by Spanish court decision
02 Oct, 2008 | Online Travel

Assessing the impact of the deregulation of fare filing in Japan
02 Oct, 2008 | Online Travel

Eco-friendly travel portal launches
01 Oct, 2008 | Online Travel

UK’s Online Travel Group ‘ran out of options’
01 Oct, 2008 | Online Travel

Kayak upgrades car rental offering
01 Oct, 2008 | Online Travel

Lawsuit against online hotel brokers dismissed
01 Oct, 2008 | Online Travel

Travel industry failing to embrace multi-channel selling
30 Sep, 2008 | Online Travel

OTAs extend reach into unknown territory
30 Sep, 2008 | Online Travel

Travelocity launches in Latin America
30 Sep, 2008 | Online Travel

Most Popular Articles

Six online travel industry myths debunked
23 Sep, 2008 | Online Travel

U.S. hotels to bottom out in 2009
25 Sep, 2008 | Hospitality Industry

TripAdvisor travelers offer glimpse into 2009 trends
02 Oct, 2008 | Online Travel

Personalization over-rated in online travel?
24 Sep, 2008 | Online Travel

Travel marketers hitch a ride with web 2.0
25 Sep, 2008 | Hospitality Industry

Travel industry failing to embrace multi-channel selling
30 Sep, 2008 | Online Travel

How much marketing is too much?
01 Oct, 2008 | Internet Marketing

Ryanair stunned by Spanish court decision
02 Oct, 2008 | Online Travel

Creating the ideal hotel for today’s plugged-in traveler
24 Sep, 2008 | Hospitality Industry

Marriott reveals tools for booking group travel
23 Sep, 2008 | Hospitality Industry

Dossier: Social Media

Social networks get down to business
21 Aug, 2008 |

Woman to woman, online
20 Aug, 2008 | Internet Marketing

Selling to the experience economy
19 Aug, 2008 | Internet Marketing

Social media use now major mainstream activity
18 Aug, 2008 | Internet Marketing

Examples of corporate social media in action
24 Jul, 2008 | Internet Marketing

E-Mail Newsletter


Visit our sponsors: