Study: Married people love their e-commerce
November 07, 2003 |
Most single people will tell you there’s a world of difference between them and married folk, but one place where this is most obvious is when shopping on the web.
Most single people will tell you there’s a world of difference between them and married folk, but one place where this is most obvious is when shopping on the web.
Harried marrieds, especially those with kids, find online shopping a necessity, meaning fewer trips to the store dragging along the children.
Singles, on the other hand, prefer spending their online time socializing. They are less likely to make online purchases than married people, and when they do those buys usually relate to entertainment or financial services, according to a new study from Nielsen//NetRatings.
Get the full story at Media Life Magazine
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