Study: Search now no. 2 among web tasks
November 22, 2005 |
The number of people who use Internet search engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail among online tasks, a new study finds.
The number of people who use Internet search engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail among online tasks, a new study finds.
Of the 94 million American adults who went online on a given autumn day this year, 63 percent used a search engine, compared with 56 percent in June 2004, the Pew Internet and American Life Project said Sunday.
Until recently, search and news have been running neck-and-neck for the No. 2 spot among Internet tasks, said Lee Rainie, the project’s director. But search had a dramatic jump over the past year to widen the gap over news, used by 46 percent of the Internet’s daily population.
Use of search engines was higher among users who are richer and better educated, as well as those with high-speed broadband connections that are continuously on.
‘‘If you’re cooking dinner and wondering what ingredients to put in your meal, if you had a dial-up connection you would probably go to your cookbook,’’ Rainie said. ‘‘If ... you have a broadband connection, you’d likely go to your bookmarks’’ for your favorite search engine.
E-mail remains the most popular application, used by 77 percent of the daily sampled population.
Get the full story at The New York Times
Related Articles
Local shoppers look online first
19 Mar, 2010 | Internet Marketing
Facebook visits surpass Google, but what does it really mean?
19 Mar, 2010 | Internet Marketing
Facebook ousts Google in US popularity
18 Mar, 2010 | Internet Marketing
Facebook will rule the Web during the next decade
18 Mar, 2010 | Internet Marketing
5 tools to improve your email marketing
17 Mar, 2010 | Internet Marketing
9 tips for location-based marketing
16 Mar, 2010 | Internet Marketing
Google makes its local shopping move
16 Mar, 2010 | Internet Marketing
Google poised to close China site
15 Mar, 2010 | Internet Marketing
China’s Internet obsession
15 Mar, 2010 | Online Travel
Bing advancing slightly in search rankings
12 Mar, 2010 | Internet Marketing
Most Popular Articles
Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
Top ten best practices for today’s online hotel marketer
17 Mar, 2010 | Hospitality Industry
Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing
The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry
How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
Five creative strategies for hotels to attract new repeat guests
17 Mar, 2010 | Hospitality Industry
Starwood runs loyalty pilot program that targets rivals’ customers
15 Mar, 2010 | Hospitality Industry
Economic Downturn
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing
UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel
Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel
Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry
Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel
Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel
Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry
Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel
Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry
Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel
US Travel growth expected in 2010
18 Feb, 2010 | Online Travel
IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry












