Summer forecast improves, says STR
June 22, 2010 |
The U.S. hotel industry is forecast to end the summer with increases in all three key performance metrics in year-over-year comparisons, according to STR
During the summer travel season which comprises June, July and August, STR anticipates occupancy to increase 4.3 percent to 64.4 percent, average daily rate to bump up 0.1 percent to US$97.17, and revenue per available room to rise 4.5 percent to US$62.60.
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