SynXis surpasses 10,000 properties mark

June 16, 2009 | Hospitality Industry

SynXis recently surpassed 10,000 properties using its RedX Distribution Management System. The SynXis team added over 1,600 new properties in just the last six months.

As SynXis continues to establish itself as a global leader, with new offices opening recently in Japan, Hong Kong, Dubai and Australia, the number of new customers based outside the United States exceeded new U.S.-based customers for the second straight year. The impressive list of new customers includes: Hong Kong’s Mandarin Oriental Hotel Group, France’s Relais & Chateaux, Japan’s Granvia Hotels, Singapore’s Meritus Hotels and Resorts, U.S.-based Woodfin Hotels and Kerzner, owners of Atlantis Bahamas, Dubai and The One & Only brand.

SynXis’ support team is specifically focused on ensuring all customers are gaining the full benefit of its breadth of merchandising products and services. In this troubled economic climate, SynXis offers its customers a community of experts who can customize a multi-channel approach to address their marketing needs including: Internet marketing to capture the fast-growing direct-to- property channel and revenue management consulting to ensure online and offline promotions are maximizing revenues. SynXis understands that one-size-fits-all tactics do not work for its diverse customer base and as a result of this consultative approach same store sales across the portfolio have been able to buck the trend in this economic downturn and are showing positive growth in the Internet and booking engine channels

“The SynXis team has been instrumental in helping us achieve our goals with bookings across all channels. We have increased booking revenue and made our properties more marketable in ways that have made a huge difference to us,” said Jane Waterworth, director of sales and marketing, for U.K.-based Shire Hotels and Spas. “Our account manager’s expertise helped us boost GDS bookings last year and same property sales increased by 38% year over year, contributing significant incremental revenue.”

“We continue to focus on the specific needs of our customers,” said David Meltzer, vice president of global sales and accounts for SynXis. “While the economic outlook remains questionable for the travel industry, we are encouraged by each success story we’ve been able to play a part in for our customers. And while new sales grow at a record pace, existing customers continue to renew their agreements which indicates a high level of satisfaction with the products and services they are receiving.”