Facebook failing to drive hotel bookings
May 30, 2012 | Hotel Marketing
Hotel marketers are beginning to question the use of Facebook as a booking channel in the absence of any meaningful data. And the major hotel chains - six of which declined to share data for this article - have been reticent to disclose conversion rates.
“Generally when companies are reticent about disclosing conversion rates, it’s because it’s going to be pretty negligible. That would be my expectation,” said Douglas Quinby, senior director of research at PhoCusWright.
“In general, we have never advocated that anyone should look at Facebook as a booking platform,” he said. “We see this continually in our consumer research, especially in the U.S. and Europe - consumers don’t think of Facebook and their social networks as a place to go shopping and buying travel.”
Henry Harteveldt, chief research officer and co-founder of Atmosphere Research Group, said Facebook booking conversions are somewhere in the single digits.
“Booking levels are very, very small from the Facebook widgets,” he said.
Get the full story at HotelNewsNow.com
Read also "Security concerns challenge Facebook commerce" at eMarketer, and "Facebook's true value to marketers" at iMedia Connection
Latest Industry News
Facebook failing to drive hotel bookings
30 May, 2012 | Hotel Marketing
Travel sites need to get serious about inbound marketing
30 May, 2012 | Hotel Marketing
Groupon acquires Breadcrumb to connect with local restaurants
30 May, 2012 | Hotel Marketing
Ritz-Carlton app includes presidential tips
30 May, 2012 | Hotel Marketing
In luxury goods, price matters, but trust and service retain
30 May, 2012 | Online Marketing
Thinking differently about strategy
30 May, 2012 | Online Marketing
India expected to be fastest growing online travel market in Asia-Pacific in 2012
29 May, 2012 | Online Travel
Online travel booking habits in Russia
29 May, 2012 | Online Travel
Over half of U.S. Internet users visited travel websites in April 2012
29 May, 2012 | Online Travel
Direct hotel booking strategy: Burj Al Arab launches “Romance” website
29 May, 2012 | Hotel Marketing
10 tips for better Facebook engagement
29 May, 2012 | Online Marketing
Successful email marketing: It’s about time
29 May, 2012 | Online Marketing
Storytelling that drives direct hotel bookings
25 May, 2012 | Hotel Marketing
Yahoo! TimeTraveler: a travel app based on Flickr images
25 May, 2012 | Online Travel
TripAdvisor’s City Guide launches 30 new destinations
25 May, 2012 | Online Travel
Most Popular Articles
Storytelling that drives direct hotel bookings
25 May, 2012 | Hotel Marketing
The change in hotel search
23 May, 2012 | Hotel Marketing
How to use discounts in online marketing
25 May, 2012 | Online Marketing
Yahoo! TimeTraveler: a travel app based on Flickr images
25 May, 2012 | Online Travel
Optimizing your hotel’s distribution strategy by channel
25 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
TripAdvisor’s City Guide launches 30 new destinations
25 May, 2012 | Online Travel
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
Google updates travel research library
24 May, 2012 | Hotel Marketing
Focus in lodging recovery has turned to pricing
25 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
