Ten things Thomas Cook can do better online
May 12, 2008 | Online Travel
Booking a holiday online can be a complicated process, so it's important to make it as easy to use and understand for customers. E-consultancy reviews Thomas Cook's website and suggests a few improvements.
Booking and researching holidays and flights online has become more and more popular over the last few years. In 2007, the online travel market in the UK was worth £11.2 bn.
Booking a holiday online can be a complicated process, so it’s important to make it as easy to use and understand for customers. Many travel websites are frustrating to use, so how does Thomas Cook fare? It’s pretty good, but UK’s E-consultancy nevertheless found a few areas of improvements, like:
- Provide some user reviews and feedback
- Don’t surprise me with hidden charges
- Allow users to save their previous searches
Get the full story at E-consultancy
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