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The answer to too much travel content on the web

June 26, 2008 | Online Travel

The travel industry is witnessing the emergence of "Travel 3.0 intelligent agents", travel websites that promise to simplify the travel research and planning process, for which consumers already access several online destinations.

The travel industry is witnessing the emergence of “Travel 3.0 intelligent agents”.

Such travel websites promise to simplify the travel research and planning process, for which consumers already access several destinations be it suppliers websites, search engines, meta search engines, online travel agents and a host of collaboration/ community/ review/ deal sites.

So how can so called Travel 3.0 intelligent agents add a new dimension in an era, which is already full of choices on the web?

“We believe the very success of the web 2.0 travel sites and content types is making the planning process harder for travelers,” says Yen Lee, founder and president of UpTake, a travel search and discovery application. “Travel research and discovery are more difficult today given the explosion of web 2.0 sites, UGC, and direct booking options. UpTake is determined to simplify the travel search and discovery process and be the first place for people to begin their search to make better decisions about travel.”

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