The authentic tourist
August 18, 2008 | Hospitality Industry
Whether they are young professionals or baby-boomers in their fifties, more and more people are taking time out to travel the world in an authentic way. Dr Ian Yeoman, travel futurologist explains how this trend away from impurity, the virtual, the spun, manufactured and the mass-produced in a world seemingly full of falseness is evolving.
As the experience economy matures, it evolves into authenticity because consumers search for real experiences rather than ‘products’ which are manufactured. There is a growing desire to find experiences and products that are original and real, not contaminated by being fake or impure.
The desire for new experiences which are truly authentic and meaningful has resulted in more people, for example taking a career break to travel through Africa or to undertake a similar adventure; it has become a mainstream activity. Career breaks are gap years for adults, a chance to take life by the scruff of the neck and give it a shake, to take a pause for breath, to grab an opportunity to fulfil a lifelong dream.
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