HOTELMARKETING.COM

The evolution of social networks

April 01, 2008 | Internet Marketing

It's not all about the youth demographics or early adopters anymore. If traffic and time spent on social sites continue to grow, these destinations will compete for the time and attention of visitors on other sites.

The major challenges for both web publishers and their advertisers come from the expected traffic losses as visitors spend even more time engaging with their social networks around specific interests (i.e. business, culture, friends, etc.). Simply put, there are changes underway in the web experience due to social sites.

As a web publisher, it will become imperative to engage with your potential and existing visitors when they are on social sites, and not only on your site. It will also become extremely important to close the gap between traditional web experiences and what people experience today on social network sites.

Online advertisers need to look at their current targeting around destinations and revisit these basic questions: Where will they find their target segments? How will they approach them, when they are on social networks sites? What is the new advertising model and experience? While there’s plenty of exploration lately, these questions haven’t been answered in any disciplined way.

Get the full story at Search Engine Watch

Visit our sponsors: