The inofficial stats on TripAdvisor
July 09, 2008 | Online Travel
In the July edition of their travel industry newsletter, Alexa-like traffic measurement company Compete.com offers some insights on TripAdvisors traffic numbers, such as reviews per visitor session, number of monthly leads for advertising partners, and who benefits most from those leads.
TripAdvisor, the largest travel community site on the web, has shown momentum as it has grown and evolved over the past year. Along with a 2008 site redesign, consumer written reviews continue to flow in at a leading rate, and several hundred thousand monthly leads are delivered to TripAdvisor advertising partners.
An average of 1.08% of site visitors has written a review over the past year, a significant volume when considering TripAdvisor.com averaged over 6 million US unique visitors since May 2007. In May 2008, 1.33% of site traffic posted a review, the highest activity level in the timeframe studied.
Get the full story at Compete.com
Further reading: “TripAdvisor Poised For Success”, at Compete’s blog
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